Ads Take a While to Start Working

Many factors affect how long it will take for an ad campaign to start working. In other words, people want to know when they0re going to start seeing money pour in from new customers and the answer is: there is no definitive answer.
What I can tell you though, is what factors go into affecting this time period before you start seeing results from your ad campaign, called the 0ramping up period.0
Product purchase cycle
The product purchase cycle refers to how many times per week, per month or per year a consumer is looking to purchase your type of product. For instance, the purchase cycle for food items, like one week for milk, will be much shorter than the purchase cycle of five years for televisions. The longer your purchase cycle, the longer you0ll need to advertise before you reap the rewards.
A general rule to estimate your ramping up period is to calculate 20% to 40% of your product purchase cycle. So, if your purchase cycle is 12 months, you won0t feel the effects of your ads for about 2.5 to 5 months.
Your percentage of the total ads for your type of product
This is referred to as 0share of voice.0 For […]

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